3 – Administrative Region: Bauru

General Overview:

·         Regional economy based on agro-industry, with emphasis on sugar, ethanol, processed foods, pulp, paper, and footwear.

·         The region features a diversified productive structure, with a vocation for both traditional sectors and emerging segments linked to renewable energy and technological innovation.

·         Hosts productive hubs supported by the state to boost strategic areas such as food, biofuels, and pulp and paper.

Economic and Technological Highlights:

·         Great potential for expansion in the clean energy sector, with initiatives like the Bauru Solar Complex (Guaimbê) and the first wind turbine factory in the AR.

·         Industrial production marked by the presence of major companies in the biofuels, food, and machinery and equipment sectors.

·         International reference in applied health research, with institutions such as the Hospital for Rehabilitation of Craniofacial Anomalies and the Branemark Institute of Bauru.

Strategic Sectors in the Region:

·         Food and Beverages

·         Biofuels

·         Pulp, Paper, and Reforestation

·         Leather, Footwear, and Accessories

·         Petroleum Derivatives and Petrochemicals

Socioeconomic Data:

·         Regional GDP (2018): R$ 34.7 billion

·         Population (2018): 1,010,773 inhabitants

·         The region accounts for approximately 2.8% of the State of São Paulo's exports

·         Significant improvement in formal education: jobs requiring complete high school or incomplete higher education rose from 32.7% to 45.9% (2006–2016)

SWOT Analysis:

Strengths:

·         Population growth above the state average in 18 municipalities

·         Strong diversification in agro-industry (meats, cocoa, baked goods, animal feed, etc.)

·         International relevance in applied health research (osseointegration with titanium prosthetics)

Weaknesses:

·         Education levels below the state average according to the IPRS

·         Exports concentrated in lower technological complexity products (beef, raw sugar)

Opportunities:

·         Sugarcane field renewal and adoption of precision agriculture

·         Production and export of high-tech goods (orthopedic devices, aircraft parts)

·         Renewable energy: biogas, biodiesel, second-generation ethanol, green chemistry

·         Enhanced connectivity and digitalization of production chains

Threats:

·         Dependence on commodities subject to price volatility and trade barriers

·         Still limited share of high-tech exports

Employment and Education:

·         74.7% of industrial jobs are in strategic sectors

·         Sectors requiring higher qualifications:

·         Rubber and plastic products

·         Apparel and accessories

Distribution of Industrial Jobs (by company size, 2016):

·         Small and medium-sized enterprises predominate in the textile, food, and footwear sectors

·         Large enterprises stand out in biofuels, pulp and paper, and machinery

Top Employment Sectors:

·         Food

·         Biofuels

·         Pulp and Paper

·         Leather and Footwear

·         Machinery and Equipment

·         Plastics and Rubber

·         Garments and Apparel

·         Chemicals

·         Beverages

·         Perfumery and Cosmetics

Investments (2010–2017):

Industry (US$ 2.29 billion):

·         54.5% in pulp and paper

·         40.6% in wood products

·         Remaining investments distributed among food, machinery, etc.

Services (US$ 296.68 million):

·         62% in real estate activities

·         21% in education

·         9.8% in human healthcare

Export Participation (2016):

·         Total AR share: 2.8% of the state’s exports

·         Low proportion of high-tech products (0.6%), despite recent growth

Municipalities in the Bauru Administrative Region (39 municipalities):

1. Agudos

2. Arealva

3. Avaí

4. Balbinos

5. Bauru

6. Borebi

7. Cabrália Paulista

8. Duartina

9. Iacanga

10. Lençóis Paulista

11. Lucianópolis

12. Macatuba

13. Paulistânia

14. Pederneiras

15. Pirajuí

16. Piratininga

17. Presidente Alves

18. Reginópolis

19. Ubirajara

20. Bariri

21. Barra Bonita

22. Bocaina

23. Boracéia

24. Dois Córregos

25. Igaraçu do Tietê

26. Itaju

27. Itapuí

28. Jaú

29. Mineiros do Tietê

30. Cafelândia

31. Getulina

32. Guaiçara

33. Guaimbê

34. Guarantã

35. Lins

36. Pongaí

37. Promissão

38. Sabino

39. Uru